Jason had seen 12 Rods live and was blown away, and he bought the CD of Gay? at their merch table and made me a copy. “He was older, going to shows every night and writing reviews for a local paper called The Squealer. “He lived in Minneapolis, and I was still in the suburbs,” Schreiber says. Gay? by style-hopping outfit 12 Rods, written by Jason Josephes (for a time, Ryan and Jason wrote almost all the content on the site), came first, followed by Walt Mink’s El Producto. The first two 10.0 ratings in Pitchfork history happened in close succession, and they were both by Minneapolis bands. For a large swath of time, the site was run mostly by middle-class white guys in their 20s and 30s, and a decent chunk of the taste and writing reflected that limited perspective. It took a while for Pitchfork to catch up to the writers and editors who were several steps ahead in alt media, those who realized how much work needed to be done to make the music press aware of its biases and prejudices. Pitchfork was founded by Ryan Schreiber in his suburban Minneapolis bedroom, and emerged from zine culture and the strident language of the rock press and alternative newspapers.
Below, we’ve unearthed a handful that shaped Pitchfork, occasionally influenced the conversation around music and, here and there, even music itself (though ultimately, that is for others to decide.) We highlight band-breaking and genre-specific reviews, early Best New Musics, and some of the unforgettable and downright goofy moments that reflected the site’s evolving editorial sensibilities.Ībout that last point: Since Pitchfork has been publishing for so long, it’s easy to forget just how humble its beginnings were, and how the norms of its early period differed from those of the present day.
The reviews section has published over 28,000 reviews since it first began.
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